Welcome to a studio that focuses on crafting beautiful logos, effective branding and bespoke illustrations.

Logo creation

Graphic design

Illustration

Design 2

T-shirt design one

T-shirt design one

Design 3

T-shirt design one

T-shirt design one

Branding
Illustration
Packaging
Publishing
Digital products
Websites
Social
Print Production
Photo Editing
Ai Image Creation
Consulting

Dale Stiling

Graphic Designer, Illustrator

Hi, I'm Dale the founder of æbel. A graphic design studio based in North Devon with the aim of providing effective, beautiful, and creative solutions. Established in 2012 and now with over 20 years’ experience, award-winning designs and a growing global client base of 180+ businesses all built on national independents, new start-ups, and international enterprises.I've had the pleasure of working with inspiring clients across a wide and varied range of projects including: logos, branding, advertising, packaging, product labels, clothing, tattoos, books, magazines, maps, posters, stationery, vehicle livery, weddings, luxury yachts, tropical estates and a whole ton more.


Select Clients

Vans UK
Campaign Against Living Miserably (CALM)
Muc-Off
Independent Coffee Guide
Sharp's Brewery
Salt Media
Trencherman's Guide
Food Lifestyle
The Collective at Woolsery
Gunboat

FAQs

How much do you charge for a logo?

The whole design process includes research, sketches, typography and colour discovery, concepts, revisions and finally supplying the completed logo. On average this whole process takes around 10 hours. No one project is the same so I base my costs on an hourly rate. Feel free to get in touch for a custom quote tailored to your specific needs.

What are your turnaround times?

Depending on the studio's current work schedule most projects including logos, illustrations and graphic design can be completed in 2-3 weeks. It's highly reliant on the work involved so please contact the studio for a more accurate deadline.

Is the final design mine?

Yes, once you've signed off the creative and full payment has been made, the design is yours. All files are stored and backed up on the Cloud so if you ever need them again in the future please just email.

What do you need to get started?

Collect inspiration that includes images, colours, fonts, patterns, textures and anything else to help provide a clear design direction. If you're not quite sure what you want simply get in contact and we can set up a call to discuss your needs in further detail.


Design Process

A tried and tested method for successful projects.

ResearchBefore any creative work begins, I ensure that I fully understand your business, brand and overall vision of the project. I will then use this information to create a tailored moodboard for sign-off. From this I can then start the design process with a clear objective in mind.DesignThe creativity begins based on the 'double diamond' design process - discovery, define, develop + deliver. You'll be kept informed throughout this process and have to chance to discuss concepts, make amends and visualise your designs through mockups and presentations.DeliveryOnce you have approved the final design, all the artwork files will be supplied via a download link and as peace of mind, everything is stored on cloud servers. You'll also get helpful support and guidance when it comes to using the files correctly.

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What clients are saying

Dale was a great guy to work with when it came to bringing my ideas to reality! Very professional and quick to respond to any changes and adaptations I needed for my logo. Would highly recommend and will be using him for further jobs in the future!★★★★★ Sam Moir (Sam's Yoga)


Dale has assisted me with upgrading and improving my branding for my small business. Being based in Devon I really wanted someone local who understood our brand values and what I envisioned for the future. Dale delivered on that and allowed me space to alter and amend where I needed. He created a family of logos for me and also did various packaging and banner design work for other things. We definitely plan to use Dale again soon and would highly recommend his work.★★★★★ Natasha Taylor (Storeys & Tails)


Dale designed my new business branding and did an amazing job. He took the time to really understand what I was looking for and provided me with creative unique designs for my business.He was professional and patient throughout and really easy to deal with, nothing was ever too much of an ask. Dale has a really creative eye and I highly recommend him.★★★★★ Natalie Keeler (Private Travel)


Dale is absolutely brilliant. We discussed what I had in mind, he sent me different ideas, we discussed again what I wanted to do and how I wanted the end picture to look. He's so helpful and easy to talk to. Nothing is too much trouble and he has a great eye for detail and listens to what the customer wants. I would highly recommend him and will definitely be using him again.★★★★★ Amanda Tucker

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Logo creation

It's how the outside world perceives your business. The careful collaboration of colour, shape and layout all combine to help people understand what it is you do so well. Below are some examples of successful client projects.

Design 1

T-shirt design one

Design 2

T-shirt design one

Design 3

T-shirt design one

Like the look of what you've seen?

Click below and let's discuss your next creative project ...

Illustration

Communicate to a wider audience in a unique way. Whether digitally drawn or beautifully hand crafted, the possibilities are endless. Below are some examples of successful client projects.

Design 1

T-shirt design one

Design 2

T-shirt design one

Design 3

T-shirt design one

Like the look of what you've seen?

Click below and let's discuss your next illustrative project ...

Graphic design

It’s everywhere we look and influences our lives on a daily basis. From business cards to billboards and posters to packaging. Let the world understand your message. Below are some examples of successful client projects.

Design 1

T-shirt design one

Design 2

T-shirt design one

Design 3

T-shirt design one

Like the look of what you've seen?

Click below and let's discuss your project ...